The  most popular and second largest brand after Sealy, Serta mattress  is among the most  highly talked about brands in America. It is a name  which is prominent and worth mentioning in the mattress industry.

Serta gained recognition in the early 70s  and  became a very sought after brand soon afterwards. On account of a very high customer demand it launched its first plusher, called the Pillow Soft mattress. It was a hard mattress which  provided proper lumbar support.

The company has experimented a lot  ever since and used convoluted foam in its mattress. In 1980s  the company  first introduced the continuous coil innerspring feature in its first Perfect Sleeper line to provide support to back, shoulders and hips. The  mattress has  now  become one of the best-sellers in the  industry.

The company uses modern technology. It  introduced the Comfort Quilt which brought a revolution in  the mattress industry. The quilt has been quiet famous for its blend of fibers and convoluted foam.

This winning combination  led an increase  demand for the  quilts and made Serta a house hold name. This blend is a notable innovation  as it  helps to reduce  tossing and turning by providing  proper support to the back.

The  mattress is also known  for its its  Triple Beam frame which  increases its durability and strength. This frame has  three layers of prime lumber  which provides  strength to the traditional box spring. The company  increased its plant capacity  by more than three hundred percent after introducing this frame..

Among the most  popular Serta mattress the Perfect Night mattress is  highly in demand . It is  flame resistant and consist of  Free Flex innerspring, Sensifiber, and a Quad Beam Frame.

The trendy International Touch Visco foam line bedding and the The Perfect Day line mattress  has  Fire blocker construction and is considered  very stylish. The mattresses  were designed and tailor-made especially for women with busy lifestyles. The mattress are very durable and cost effective.